What is eCPA?

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asked Oct 12, 2014 in Internet & websites by durjo (4,210 points)

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answered Oct 12, 2014 by durjo (4,210 points)
The “cost per thousand advertising impressions” metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns.

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