What is Banner blindness?

asked Oct 11, 2014 in Internet & websites by durjo (4,210 points)

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answered Oct 11, 2014 by durjo (4,210 points)
Eye-tracking studies have shown that Internet users often ignore web page zones likely to contain display ads (sometimes called "banner blindness"), and this problem is worse online than in offline media.On the other hand, studies suggest that even those ads "ignored" by the users may influence the user subconsciously.

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