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asked Oct 12, 2014 in Internet & websites by durjo (4,210 points) 75,057 views

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CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.
answered Oct 12, 2014 by durjo (4,210 points)

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