What is CPA (Cost Per Action or Cost Per Acquisition)?

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asked Oct 11, 2014 in Internet & websites by durjo (4,210 points)

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answered Oct 11, 2014 by durjo (4,210 points)
edited Dec 29, 2016 by Md Siyam
CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.

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