What is CPE (cost per engagement)?

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asked Oct 11, 2014 in Internet & websites by durjo (4,210 points)

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answered Oct 11, 2014 by durjo (4,210 points)
Cost per engagement aims to track not just that an ad unit loaded on the page (i.e., an impression was served), but also that the viewer actually saw and/or interacted with the ad.

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